🤿 crafty craft craft

I’ve spent a lot of time studying how the best design teams operate and two of my favorites are Ramp and Plaid.

So this episode shines a light on specific practices they put in place to create a culture of craft 👇

🤝 WITH GENWAY

I've been using AI agents to do research and something surprising is happening 👇

For context I use Genway in two ways:

One is contextual interviews → I prompt the AI with what I’m hoping to learn and it has a dynamic conversation with each person

The second is usability testing → I uploaded early Inflight Figma prototypes and Genway’s AI agent helps me test them with real people

But here’s the surprising part…

At the end of the interview most people say they're MORE comfortable opening up to an AI agent than a human 😮 

If you want to try it out there’s a secret landing page just for Dive Club listeners which gets you 2 months free and 10 credits to recruit people 👇

🔗 FEATURED RESOURCE

How to create Perplexity-style graphics

If you missed the episode with Phi Hoang or are still refusing to join the design community on Twitter, I’ll catch you up: Perplexity’s brand is taking over.

So Brett from Designjoy made a little tutorial showing you how to create Perplexity-style graphics of your own 👇

🔗 FEATURED RESOURCE

10 rules for crafting products that stand out

I’m a simple man. When Figma drops a new listicle from Karri (CEO of Linear) I read it.

A few highlights:

• “The best design is opinionated. You can only create a great product if you design for someone in particular.”

• “We don’t make decisions based on data or experiments—including A/B tests. To design with craft, you must develop and trust your intuition”

• He also includes an entire paragraph about doing away with handoff (very relevant to how design handoff is changing forever)

👀 LOOKING AHEAD

Deep dives with today’s most interesting startups

This isn’t a resource I’m just too excited to not tease the episodes that are coming over the next few weeks 😇

We’re going to hear from the people designing some of my favorite new products:

• Granola

• Lovable

• Suno

• Paper

• + some other more stealthy ones 🤫

At the rate the software landscape is changing I find myself gravitating more and more to startup stories.

So if you ever have thoughts on who is creating the future don’t hesitate to pass along a guest tip :)

🧃 INSPIRATION JUICE

3 things I saved this week

1️⃣ Background fog pattern with dots

The San Francisco Compute Company has one of those onboarding flows that’s so good it’s worth going through just to save screenshots. It’s no surprise either because it was made by John Pham.

See it live →

2️⃣ Resend integrations hover state

Everything about the Resend website is nice but I found this integration hover state particularly satisfying. Really shows the power of a transparent border :)

See it live →

3️⃣ 3D gradient panels

Look I’ll be honest I have no idea what to do with these yet… but they’re stunning. @Damonxart has definitely earned the “gradient artist” title.

Check it out →

Meet the Dive partners 

I made a list of my favorite products and asked them to come on as sponsors of the newsletter/podcast. They said yes 🥹

The #1 way to support Dive Club is to check them out👇

Dessn → How I ship like a design engineer

Framer​ → How I build my websites

Genway → How I do research

Jitter​ → How I animate my designs

Play → How I design mobile apps

Raycast ​ → How I do most things on my computer

Visual Electric → How I generate imagery

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