🤿 flask journey

Today's episode goes deep into all of the design details in a new video collaboration tool called Flask.

But the reason I’m so inspired by this product goes far beyond the UI/UX…

Flask is designed and built by one person—Enrico Tartarotti—who was a PM at Maze before this so his journey is the perfect example of what it looks like to thrive as a generalist builder in 2026.

This episode tells the story of what it took to build a well-crafted product and all of the lessons that he learned along the way.

I find his journey incredibly inspiring and I hope you do too.

Watch on Youtube, Spotify, Apple or wherever you get your podcasts 👇

🤝 WITH JITTER

If you’re like me you know that adding motion to your designs is the easiest way to make them feel premium.

The thing is… I’m not a motion designer 😅

But that’s why Jitter’s new AI Brainstorm feature is a game changer.

I just drop in my design, and then get instant motion ideas that I can tweak, refine, and make my own.

It’s seriously so easy to animate your work with Jitter I cannot recommend it enough👇

🔑 KEY TAKEAWAYS

Time for a little reflection…

In the Summer of 2023 I decided to quit my job because I thought there was an opportunity to create the “Lenny for design” and I wanted to give it a go.

2.5 years and ~200 episodes later, I still work for myself and am having more fun than at any point in my career 🙂 

So first off… thank you for listening because it wouldn’t be possible without you.

I think it’s time for a bit of reflection though…

From the very beginning I set out to make a podcast that I personally wanted to listen to. That’s why sometimes it might feel more like a guest lecture than a fireside chat. I like content that is snappy and deep.

This also means I’m pretty much following whatever topics interest me at that moment in time. This week’s episode with Enrico is a great example of that. He’s not even a designer lol. But his journey as a solo builder and founder inspires the heck out of me.

So I want to pause and hear from you: what topics, people, or companies would you like to hear more about in 2026?

Some potential examples:

• Design leaders at top companies

• Designers becoming builders

• Hiring and portfolio tactics

• Agencies and freelancers

• Design tool deep dives

• Early career designers

• Design systems

• Startup stories

• ???

Hit reply and let me know!

I read, respond, and appreciate every email 🫶 Otherwise have a wonderful New Years!

— Ridd

🤝 WITH PAPER

I saw a scroll-stopping tweet the other day…

The creators of tailwind are working directly on Paper to train the output to be perfect. They even invested in the company 🤯

So just think about the possibilities for a second…

In the future you could design something in Paper and then just right-click and copy the perfect Tailwind as if the creators wrote it by hand or take an existing code component and import it into Paper to make edits directly on the canvas.

This is going to totally change how we design and deliver UIs for the web and it’s another reason why I’m betting on Paper as the next great design tool 👇

Meet the Dive partners 

I made a list of my favorite products and asked them to come on as sponsors of the newsletter/podcast. They said yes 🥹

The #1 way to support Dive Club is to check them out👇

Framer​ → How I build my websites

Genway → How I do research

Granola → How I take notes during CRIT

Jitter​ → How I animate my designs

Lovable → How I build my ideas in code

Mobbin → How I find design inspiration

Paper → How I design like a creative

Raycast ​ → How I stay in flow while I work

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