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  • 🤿 introducing the AI systems designer

🤿 introducing the AI systems designer

+ an inside look at Figma's AI strategy 👀

Companies are going to start hiring “AI systems designers” soon.

And the more I think about what that role might entail, the more excited I get about it…

Here’s what I think it will look like 👇

FIRST A PERSONAL NOTE...

Soooo… I’m re-creating the Figma Academy curriculum from scratch after Config 😅

That means the next cohort of the Training Program is going to be epic. The last two have received a 9.8/10 rating and now it’ll cover all the latest material.

Also I make personalized Loom videos reviewing all of your work :) So if you’re looking to take your craft to the next level, come hang with me next month ✌️

TOGETHER WITH

🤖 Defining the role of an AI systems designer

The role will be horizontal

Like design systems, growth design, etc… AI systems designers will span the organization and touch every part of the product.

Right now, AI is mostly contained to chat UI that is layered on top of the core UX. But not for long…

AI is going to become so deeply woven into the fabric of our products” 

Jordan Singer

You can see a world where more products have AI baked into the interface layer where each affordance seamlessly feeds context to an underlying model. This enables AI to become much more proactive (think: suggestions, simple actions, dynamic dashboards, etc.)

In that world, effective systems design becomes essential.

Because AI features can quickly start to feel like cookie banners if not implemented tastefully 😬

Someone needs to work cross-functionally to ensure every implementation helps users establish mental models for how to interact with AI. Building familiarity will be key.

“As we add new features it should feel the same and not feel like it came from a different team, but rather it came from Figma”

Jordan Singer

But that’s just the start…

Want to learn more about what this new role will look like? Check out the full breakdown below 👇

🎨 The future of AI in Figma

In many ways, Jordan Singer’s new role at Figma is a prototype for what an AI systems designer might look like. That’s why I was so excited to interview him live at Config 👀

Our chat follows his journey from the Diagram acquisition all the way to Config 2024. In addition to breaking down his new AI systems role at Figma, we go deep into:

  • What didn’t ship at Config and why

  • How they navigated the early idea maze

  • How the role of designer will be impacted by AI

  • What it will be like designing dynamic interfaces

  • Why renaming layers was such a big internal debate

  • Why the sparkle icon will become the new floppy disk

  • The surprising pivot that led to Jordan’s favorite AI feature

  • How Jordan prototypes by hacking on top of the Figma code base

Listen on YouTube, Spotify, Apple, or wherever you get your podcasts 👇

🎓 New design engineer apprenticeship

I’ve been talking with Will King a lot recently and he’s offering a unique opportunity to the Dive community…

You can apply to become an apprentice and work directly with Will to transition from pure design to design engineer.

Pretty rad, right? Spots are very limited so act fast 👇

TOGETHER WITH RAYCAST

⚡ Want to see how I use Raycast?

By now you know I love Raycast, but this video shows exactly why

In the latest edition of “What’s in my Raycast?” I walk you through some of my favorite Raycast power moves:

  • How I find Figma files faster

  • How I use AI presets to build Framer components and generate cover images for my articles

  • How I generate new Spotify playlists (yes, really)

  • + a lot more

🧐 “How I interview product designers”

Ted Goas from Dialpad wrote a thoughtful breakdown of his experience as a first-time hiring manager.

In it he shares a lot of practical advice to help you get to the point where your application is a “hell yes”.

Here’s a snippet about case studies I found interesting 👀

“I’m not looking for thorough case studies with problem statements, photos of sticky notes, and metrics… just enough to know that they didn’t jump straight into high fidelity screens. For now I just want to know if the person is worth talking to. Detailed case studies come later.”

Ted Goas

🤿 Meet the Dive partners

I made a list of my favorite products and asked them to come on as sponsors of the newsletter/podcast. They said yes 🥹

The #1 way to support Dive Club is to check them out👇

JitterHow I animate my designs

FramerHow I build my websites

Maven How I invest in my career

Raycast How I do pretty much everything on my computer

🧠 Ideas you might've missed

How to get promoted to staff designer

A series of tactics to help you steward unstable ideas

Presenting design directions like a pro

My key takeaways from interviewing storytelling master Alex Cornell

📺 Episodes you might've missed

What designers get wrong about design systems
Dan Mall (Design Systems University)

How to make the jump to staff designer
Kathy Zheng (Head of Design @ Optimism)

Mastering the art of influence
Alex Cornell (Generative AI @ Meta)

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Thanks for reading! I'm working hard to bring you the best design resources on the planet ❤️

If you want to go even deeper you can always:

See you next week 🤿 — Ridd

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