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🤿 doing it live

🤿 doing it live

+ why it's important to overshoot the opportunity

Ridd
August 13, 2025

I’m doing something a bit different for this week’s episode…

Remember James McDonald? He’s one of my favorite visual designers on the planet (just take a look at his feed).

Anyway… I asked him if he wanted to jam with me on the Inflight UI and he agreed!

⏰ He’s spent the last few days riffing on my ideas and he’s going to share some concepts with me on a live stream today at 10amEST ⏰

I’ll share the link out on Twitter and Linkedin around then ✌️

It should be fun so I hope to see you there!

🤝 WITH GENWAY

Alright here’s the thing… you don’t need another dashboard. What you need to do is to talk to customers 👀

So I want to introduce you to Genway AI

You can think of it like vibe researching to validate your ideas quickly.

Just draft your questions, select an ICP, and their AI agent runs interviews on your behalf by pulling from a panel of global participants.

Set it up in the morning and get actionable insights by lunch time.

It’s validation at your fingertips and you can try it out free for 14 days just click the link below👇

🔗 FEATURED RESOURCE

Usable Google Fonts

Remember Mike Smith from Smith+Diction? He’s top of the game when it comes to brand design.

Anyway… a few months ago I asked for his opinion on the Inflight brand and he shared a Figma file with all of the “usable” Google fonts he’s organized.

It’s incredible.

And now it’s available for anybody to use.

I know I say “you’re going to want to bookmark this” often but seriously… you’re going to want to bookmark this 👇

🔗 FEATURED RESOURCE

Shopify Chief Design Officer’s message to the team

If you want a TLDR of where the design industry is headed this ~7 min video is about as good as it gets.

Some highlights:

He’s asking Shopify designers to stop “hiding work behind presentations and slides”
He wants less context up front (”users don’t get the benefit of a pre-read”)
He wants design to “overshoot the opportunity” (not try to one-shot the right scope)

I love #3 and am guilty of trying to find the “highest ROI solution” vs. spending time focusing on the “best possible” solution.

🔗 FEATURED RESOURCE

When AI has better taste than you

I’m just as tired of hearing about “taste” as you are, but Julie Zhou offers a fresh take in this article that I don’t see shared enough.

“at the highest echelons, taste is not just prediction, it’s also movement making. The most significant tastemakers take social risks. They might champion work that others find unfamiliar and stake their reputation on bold judgments that initially seem out of touch”

Julie Zhou

That dimension of taste is most defensible against AI (whereas most references of “good taste” simply imply that the majority of people would agree that something is “good”).

You might’ve heard me refer to this as “strategic taste” on a few of the most recent episodes.

Per usual though, Julie has the ability to articulate ideas with a clarity I aspire to :)

🧃 INSPIRATION JUICE

4 things I saved this week

1️⃣ Indented logo concepts from Oguz

I’m a sucker for designs that make you feel like an underlying layer is exposed. This is flawless execution from one of the best visual designers on the planet 👌

Check it out →

2️⃣ Table filter interaction

Speaking of great visual designers…

Check out this table concept from James McDonald 👀

I particularly like the two-pane filter pattern. Not sure I’ve seen an implementation like that before.

See it live →

⭐ P.S. don’t forget I’m jamming with James on some of the new Inflight dashboard designs. We’re doing a live stream today if you want a peak behind the curtain. I’ll drop the link on Twitter and Linkedin shortly.