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🤿 forbidden fleshlight
designing 99 "no"s for every "yes"

Today’s episode captures the messy creative process perhaps better than any of the ~300 before it…
We’re doing a deep dive into Jason Yuan’s multi-year journey designing Hivemind (his new social intelligence product).
He screen-shares dozens of unused concepts, novel art directions, brand identities, and everything in between.

“Every single thing we shipped is the distillation of 99 “no”s that preceeded it”
Some highlights:
The journey of designing Dot
Why Jason doesn’t believe in user research
The surprising sources Jason uses for design inspo
Building a system to generate infinite branded images
How Jason thinks about art direction and world building
How Jasons’s first design output at Apple became a poem
+ a lot more
👥 FEATURED RESOURCE
Dive Radio goes live this Thursday

This Thursday is the first ever Dive Radio live show 📻
To celebrate, Tommy Geoco built the most fun (and probably worst converting) sign up page I’ve ever seen: dive.radio
I’m also working with Fons Mans on a brand refresh for Dive and will be sharing more about that soon too 🤫
See you there?
🔗 FEATURED RESOURCES
Operating as a principal designer
![]() | Tom Scott interviewed a few principal designers to shine a light on what it takes to operate at that level of seniority. It’s a fantastic read. My favorite line is: “Anyone can claim the work that’s already on the roadmap, but my job is to find the work that isn’t.“ |
Less is more, more or less
![]() | I’m a huge fan of side by side breakdowns to communicate animation best practices. Jakub’s latest article is 100% worth a scroll |
🧃 INSPIRATION JUICE
3 things I saved this week
1️⃣ Hero section layout
I just discovered North mail from Barton (ex: Spotify) and I think the entire website vibe is very fresh 👌

2️⃣ Alvish’s toggles
I’m a huge Alvish fan. Over the past few years he’s shared so many beautiful UI designs. But over the last few months he’s starting bringing them to life with Claude and it’s a beautiful thing to see. This post shows 1 min of toggle animations and it’s delicious.

3️⃣ Special logo animation

I’ve started saving way more logo animations like this one from the new Special website (remember Brandon Jacoby? Turns out he made it). The reason is Claude is getting good at processing and reverse-engineering animation captures.
How much did you enjoy this issue?Never hesitate to reply with feedback too :) |
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