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🤿 chaldni is cool

🤿 chaldni is cool

jump inside the Eleven Labs Figma files

Ridd
December 15, 2025

What does it look like to own web design for one of the fastest growing AI startups in the world?

And how do you get that opportunity if you don’t have companies like Apple or Airbnb on your resumé?

That’s what this episode with Roman Tesliuk is all about.

He walks us through the Eleven Labs Figma and talks about the tiniest of design decisions all the way to how he’s building a scalable website system.

We also go deep into Roman's side projects and all of the ways he's becoming a builder with AI 💪

Listen on YouTube, Spotify, Apple, or wherever you get your podcasts 👇

🤝WITH GRANOLA

Fun fact for you…

I'm right on the cusp of the top 1% of Granola users. So when I say I cannot get enough of this product, I mean it. It is that good.

But after seeing their end of year Crunched Report, I have even more respect for this product.

I never have a conversation about design without running Granola, and somehow it perfectly organizes all of it for me.

Granola gave me this beautiful synopsis of all of the key themes and even some funny moments from the past year.

It's just a good product, so if somehow you're not already using Granola, click the link to try it today 👇

🔑 KEY TAKEAWAYS

What stood out to me in Roman’s episode

1 — Custom exploration tools

Eleven Labs is another example of a team building internal tools to explore brand patterns (similar to MDS, Nick Pattison, and Ryan Miyoshi).

This is one of the biggest themes I’m noticing in design right now 👀

2 — Creating systems that scale

The Eleven Labs website is so much bigger than I realized and the amount of UI in Figma is pretty staggering.

So it was fascinating to listen to Roman talk through his strategies for components and creating layouts that are standardized enough to scale while allowing plenty of room to make each page feel unique.

“you have the consistency but once you customize 'em a little bit, like maybe you put different content inside or different animations or graphics, then you have a unique look”

Roman Tesliuk

Roman has the broader system and potential future use cases in mind at all times.

“it’s not only about building one single button or one single section, you’re trying to imagine whatever you might build in the future and how that can be applied”

Roman Tesliuk

3 — Why I’m so inspired by Roman’s career journey

Like me, Roman doesn’t have a fancy design degree or a bunch of high profile logos on his Linkedin.

And yet he’s designing in the big leagues right now at Eleven Labs 👀

So I spent the second half of the episode digging into how he got there.

A few things stand out:

He shares his work on Twitter pretty consistently
He freaking went for it and started App Stacks (which is how I initially found him). This required sending a bunch of cold DMs to well-known designers.
His portfolio is simple but perfectly showcases his skills (you might remember me sharing it in an earlier inspiration juice section without even realizing who he was at that point).

Hopefully the full conversation inspires you as well 👇