🤿 stupid ideas win

This week’s episode is with Jack Brody 👋

It features a ton of lessons learned from the early design team at Snap and an inside look at what makes their culture so special.

But we also go deep into Jack’s new role as the Chief Product Officer at Suno where he’s helping design the future of music 👀

Needless to say there is a lot in this episode. Jack knows his stuff and was an incredibly fun guest (we even get the first public telling of how he went viral with Kim Kardashian in the Snap offices 😅)

Some highlights:

• Suno’s vision for the future of music

• How AI flips the design process on its head

• How Jack grew his strategy muscles at Snap

• The 3 types of competitive advantages with AI

• The big unlock while designing Suno’s creation UX

• a lot more

Listen on YouTube or wherever you get your podcasts 👇

🤝 WITH FRAMER

If you’re tired of reaching for Inter or Geist over and over again I have some good news for you…

The font picker in Framer just got a big time boost with a curated collection of open source fonts 😎

Dozens of new display and text fonts ranging from rounded to monospaced, serifs, sans serifs and Framer has even partnered with Colletttivo to offer the entire collection from their foundry.

It’s just another reason why I’m completely obsessed with Framer and constantly recommending it to people for their next website 👇

🎓 KEY TAKEAWAYS

Some highlights from Jack Brody

1 — Prioritizing emergent behavior at Snap

The #1 signal Snapchat designers looked for was people hacking the app to do something they didn’t really design for. This is even more valuable than direct feedback in the early days of a product.

For example, users would post location filters to their stories with “come hang” messages and then delete them after leaving (before the 24h window closed). This is what led Jack to design the Snap Map.

2 — Questioning design conventions

I asked Jack about the “why” behind some of Snapchat’s early navigation patterns and his answer felt very applicable to 2025:

His answer was in relation to the emergence of gesture-based navigation on smartphones. But I think you could say the exact same thing about the opportunity for new patterns while working with AI as a new material 👀

Here’s the thing though… you have to create a culture that embraces failure.

And that was a big part of what the CEO Evan instilled at Snap 👇

3 — Finding 10x wins

One thing is clear from talking to Jack: He cares a lot about designers taking big swings and not playing it safe.

So when I asked him which traits of the design culture at Snap he wanted to instill at Suno his answer was easy:

And a lot of times that means designers are expected to strategically ignore feedback (especially if it’s along the lines of “I don’t see how this would work”). But you better have deep conviction in the idea :)

It reminded me of this tweet screenshotting Notion’s Slack 👀

This is just a taste, we also go deep into how AI is flipping the design process on its head and what it looks like to design the future of music at Suno.

It’s a very fun episode👇

Meet the Dive partners 

I made a list of my favorite products and asked them to come on as sponsors of the newsletter/podcast. They said yes 🥹

The #1 way to support Dive Club is to check them out👇

Framer​ → How I build my websites

Genway → How I do research

Granola → How I take notes during CRIT

Jitter​ → How I animate my designs

Lovable → How I build my ideas in code

Mobbin → How I find design inspiration

Paper → How I design like a creative

Raycast ​ → How I stay in flow while I work

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