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🤿 window shopping

🤿 window shopping

how designers can shape strategy with AI

Ridd
May 12, 2026

How do the best designers shape strategy at companies like Shopify?

What does it look like to make the most of these new AI capabilities?

That’s what today’s episode with Katarina Batina is all about. She’s the Design Director behind the Shop app which imo is one of the premium consumer experiences available today.

Some highlights:

Balancing metrics and vision
Redesigning the shopping cart UX
Taking a big bet on the shopping feed
How product strategy has changed with AI
How to get people excited about your ideas
How to make sure you don't overcook your app
+ a lot more

Listen on YouTube, Spotify, Apple, or wherever you get your podcasts 👇

🤝 WITH GRANOLA

As a designer I’m always talking to people… team meetings, design CRIT, user interviews.

So it’s super important to capture the ideas and feedback I’m getting.

That’s why I never ever ever ever have a conversation about design without running Granola in the background.

So when the meeting ends, Granola enhances the notes I’ve written and I can even ask questions or get tailored summaries from the call.

It’s like a super-powered notes app that actually understands your meetings and it has quickly become a staple tool in my design practice.

Every designer should be using this 😎 Get a free month with code DIVECLUB 👇

🔗 FEATURED RESOURCES

What tools the Vercel design team is using

Remember Hannah Hearth from Vercel? She wrote up some concrete examples of what tools the Vercel product design team is using at this moment in time and it’s worth a look 👀

Shades of halftone

Halftones are having a moment right now (Paper shaders are one of the bigger driving forces). This is the ultimate deep dive into how they work and it’s fascinating.

TinyUI

Remember Marvin from Shopify? Well him and Jaytel cooked up a really fun inspiration site that showcases all of the “tiny UI” they’ve saved over the years. It’s definitely worth a bookmark.

👥 FEATURED RESOURCE

New design opportunities

A bunch of new roles just opened up inside the Talent Network 👇

If you want me to promote the heck out of you to these teams or any of the others (Lovable, Granola, Superpower, Mercury, etc.) then drop your info here 👇

🧃 INSPIRATION JUICE

3 things I saved this week

1️⃣ Smooth connection animation

Alex is absurdly good at details like this 👏

See it live →

2️⃣ Post-it notes for testimonials

It’s not uncommon to see post-it notes in web design but I really like how they’re only used for contextual testimonials here. Also the whole Playground website is great.