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🤿 you're not getting enough credit

+ 7 mental models used by top AI designers 👀

Over the last few months, I’ve interviewed the people designing cutting edge AI products like Perplexity, Claude, Dot, Humane, Visual Electric, and more…

During that time I’ve created a running list of all the metaphors and mental models they’ve used to explain what it’s like.

So this episode breaks down 7 mental models for designing AI products 👇

🤝 FRAMER

This year Framer is giving away a $100,000 for their Site of the Year and Community Awards.

There’s a bunch of awesome categories like…

  • Best in animation

  • Best free template

  • Best visual design

And if you win, your site will be showcased on a banner in Times Square 🤯

Submissions are open until the end of the year so head to framer.com/awards to submit your work.

Best of luck!

🔗 FEATURED RESOURCE

You’re not getting enough credit for your design work

Remember Ryan Scott? He dropped more knowledge bombs from his time at Airbnb and DoorDash than just about any conversation I’ve ever had.

That’s why I asked him to share a guest post for people who want to go deeper :)

It’s rare to meet someone who has the wisdom and a unique ability to teach it to others. So if you want to learn how to drive more impact in your role then you’ll want to bookmark this one 👇

🤝 FEATURED RESOURCE

Don't trust the design process

Remember Jenny Wen? She’s the person who originally designed Figjam. Well she recently shared some thoughts that hit home for me 👇

The way I’ve seen great work made isn’t using any sort of design process. It’s skipping steps when we deem them unnecessary. It’s doing them out of order just for the heck of it. It’s backtracking when we’re unsatisfied. It’s changing things after we’ve handed off the design. It’s starting from the solution first. It’s operating on vibes and intuition. It’s making something just for the sake of making people smile. It’s a feeling that we nailed it.”

Jenny Wen

Her article is a call for designers to ditch the “process” of design and it’s quite compelling. Jenny has always been one of my favorite design thinkers and the direct inspiration for my article 5 ways to attack ambiguity.

🧃 INSPIRATION JUICE

3 designs I saved this week

1️⃣ MyMind onboarding flow

Stop what you are doing and spend 90 seconds watching this onboarding flow with the sound on. Incredible, right? Everything MyMind ships goes straight into my taste library.

I even spent an hour last weekend breaking down their visual language (shared a little mood board here). This is one of my favorite brands in any industry.

2️⃣ Playful branding with white text

I don’t know what to do with this yet, but I’m pretty obsessed with using white text and a thick black shadow. How have I never done this before? Everything about the brand and website for Pudgy Penguins is adorable 👇

3️⃣ Testimonials concept

I save testimonials layouts like it’s my full-time job. So at this point it’s rare to come across a design that I haven’t seen before. This concept from James McDonald was an instant save 👌

Meet the Dive partners 

I made a list of my favorite products and asked them to come on as sponsors of the newsletter/podcast. They said yes 🥹

The #1 way to support Dive Club is to check them out👇

Dessn → How I ship like a design engineer

Framer​ → How I build my websites

Genway → How I do research

Jitter​ → How I animate my designs

Play → How I design mobile apps

Raycast ​ → How I do most things on my computer

Visual Electric → How I generate imagery

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Thanks for reading! I'm working hard to bring you the best design resources on the planet 🫶

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See you next week ✌️ 
- Ridd

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